Hi, I’m Haneena.I’m a seo expert in perinthalmanna, malappuram , kerala.My specific field of expertise is assisting companies to increase their exposure and ranks for pertinent keywords and phrases on search engine results pages (SERPs). I am proficient in keyword research, website analysis, on-page SEO, link building, tracking, and reporting. I am extremely adept at developing and putting into action a thorough SEO plan that is adapted to the unique requirements and objectives of a company. With my SEO knowledge, I can assist companies in becoming more visible online, attracting more visitors to their websites, and generating more leads, sales, and conversions.

best freelance digital marketer ,perinthalmanna, malappuram,kerala

What is SEO?

Search Engine Optimization refers to the action of boosting your website to increase its reach when users search for products or services. SEO makes a website user friendly and easily understandable..While there are various forms of SEO, they all aim to optimize websites and increase their presence in search results.


In SEO, there are on-page factors and off-page factors.



     1. ON-PAGE SEO

The term “on page optimization,” also referred to as “on-page SEO,” defines any actions that can be done directly on the website to raise its search engine rating. Examples of this include content optimization techniques or ways to enhance title and meta tags.

Some of the most important on-page SEO factors are:

  • The standard of your writing and keyword usage
  • How do you use additional media, such as images and videos
  • Your site structure and internal linking
  • Structured data and search appearance
  • Your URL structure
  • User experience

Importance of on-page SEO

SEO aids search engines in determining whether a searcher’s query is relevant to your site by examining your website and the information linked with it. Google’s algorithm is frequently modified in order to better understand a searcher’s intent and deliver search results which fulfill that user’s needs. Your website should evolve at the same rate as Google’s algorithm. It is vital that your website and its content are optimized for the latest methods used by companies like Google and Bing, including what is visible to users (media, content, images) and what is visible to search engines (metadata, HTML). This enables search engines to understand your site and rank it appropriately.


How to optimize on-page SEO factors

1. Ensure that search engines can browse and index your website.
2. Invest effort in producing high-quality content based on thorough keyword research.
3. Increase the speed of  website.
4. Check the site’s structure and internal links.
5. Make the best use of photos and videos.
6. Create a convincing search appearance
7. Optimize your URLs for search engines.
8. Create a fantastic user experience



Off-page SEO means anything done outside of the website itself to improve its search engine rankings. It is frequently used alternately with link building, but it is more than that.


Some of the most important off-page SEO factors are:

Content of the highest standard.
Search Intent and Content Relevancy
The speed at which a website loads.
Mobile Compatibility.
Domain Ownership.
Keyword research.
Structure of the website.


Imporance of off-page SEO

Off-page SEO is important since a website that lacks links from other websites resembles a site that is incapable of searching and indexing.

Because off-page ranking elements, such as links, determine how significant a site is, a lack of links may contribute to weak search traffic.

Off-page SEO is most accurately described as providing positive momentum to a site by assisting it in ranking higher for additional search phrases.


How to optimize on-page SEO factors


1.Social media marketing

2.Creating valuable backlinks

3.Forum Posting

4.Local Listings

5.Guest Content


best freelance digital marketer ,perinthalmanna, malappuram,kerala

1. BERT Model from Google

Google’s most major update since Rankbrain is Bidirectional Encoder Representations from Transformers (BERT). Its goal is to comprehend search intent utilizing natural language processing (NLP) and machine learning (ML) or Transformer.


2. Featured Snippets Will Be More Valuable

Featured snippets are text extracts that appear at the top of search results. These snippets are automatically collected from Google’s website indexes to provide short answers to users’ search terms.


3.Local SEO

Local SEO has grown in popularity as more consumers look for items or services in their area. If you search for a service near you on Google, you will get plenty of results.

Need Help?
Call now